Welcome to Adaya Beauty, a space to discover, support, and shop beauty, wellness, and lifestyle products…all provided by Black, POC-owned, good-for-you brands.
We know exactly what you need as Black and POC consumers. Products that provide relief and remedy to our concerns. Brands that understand us and that we feel good supporting. A safe and fun space for you to easily discover brands and products that make you feel like you’re shopping in paradise.
Adaya Beauty is your utopia to find all of these solutions. This is the shopping experience that makes you feel seen, heard, and undoubtedly appreciated for who you are. Finding the best products should feel like a breeze…and we’re making sure of that.
Beauty Supplements to Keep Your Skin Hydrated and Healthy This Summer
Your bustling summer skincare can use a little boost.
Wellness Products to Help Relieve Your Stress
Stress has no room here. Let’s clear out your space.
Starting Your Natural Hair Journey? These Are the 3 Essential Products You Need.
Happy hair (product) shopping.
Moisture Guide: 4 Hair Products Every Natural Needs This Summer
Keep your curls juicy-juicy.