Welcome to Adaya Beauty, a space to discover, support, and shop beauty, wellness, and lifestyle products…all provided by Black, POC-owned, good-for-you brands.

We know exactly what you need as Black and POC consumers. Products that provide relief and remedy to our concerns. Brands that understand us and that we feel good supporting. A safe and fun space for you to easily discover brands and products that make you feel like you’re shopping in paradise.

Adaya Beauty is your utopia to find all of these solutions. This is the shopping experience that makes you feel seen, heard, and undoubtedly appreciated for who you are. Finding the best products should feel like a breeze…and we’re making sure of that.