hello, i’m urma.
in my former life, i was Billie Burke. in my next life, i hope to be Deena Jones. in the meantime, i’m a beauty strategist who helps brands embrace their own kind of beautiful.
i enjoy word play, storytelling, and breaking down the point(s) of it all. most importantly, i find delight in writing copy that celebrates consumers, clarifies delicate topics, and challenges the ever-evolving beauty industry.
the 411 ✨
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technically? forever.
professionally? 5+ years.
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still writing and dreaming:
-serving as the writer-in-charge, somewhere beautiful
-having a plethora of published novels, working on my next one
-gearing up to launch my nonprofit, a beauty salon for underprivileged women, men and children
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-Whitney Houston (aka Nippy; aka The Voice; aka The Greatest Voice of All)
-Waiting to Exhale by Terry McMillian
-“What Happens in Vegas” a documentary by Beyoncé
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