hello, i’m urma.

in my former life, i was Billie Burke. in my next life, i hope to be Deena Jones. in the meantime, i’m a beauty strategist who helps brands embrace their own kind of beautiful.

i enjoy word play, storytelling, and breaking down the point(s) of it all. most importantly, i find delight in writing copy that celebrates consumers, clarifies delicate topics, and challenges the ever-evolving beauty industry.

 the 411 ✨

  • technically? forever.

    professionally? 5+ years.

  • still writing and dreaming:

    -serving as the writer-in-charge, somewhere beautiful

    -having a plethora of published novels, working on my next one

    -gearing up to launch my nonprofit, a beauty salon for underprivileged women, men and children

  • -Whitney Houston (aka Nippy; aka The Voice; aka The Greatest Voice of All)

    -Waiting to Exhale by Terry McMillian

    -“What Happens in Vegas” a documentary by Beyoncé